Marketing

So there I was running down a trail on Antelope Island last Sunday. I've spent the last couple of Sunday mornings out there with my neighbor, who is doing his first marathon in 2 weeks.

He's 15 years older than me, but a really cool guy. He married an LDS woman, but she doesn't really attend services or anything, and I'm not sure if he's ever been very religious. I'm not sure if this is good or bad, but most of the leaders in the congregation know that we are good friends with them, and keep saying things about, how maybe we can help them get back into Church.

The thing is, the despite not being devout LDS people, this family has the nicest, most well behaved and polite kids you will ever meet. Their home just oozes with love, and they would do almost anything for someone else if they see a need. Just good people.

So there were are, running down a trail on a beautiful Sunday morning. Somehow the topic of Church comes up, and I mention, how I'll be spending the sitting in Church, rather than taking an ice bath, and whatever crazy other things you need to do when recovering from a long run!

He tells me he's never felt the urge to be religious, which got me thinking...

Churches need you to need them. They work on convincing you how much help you need, and that they can provide that help. I've noticed the same thing with government and the media. Swine flu was a prime example. The media induced an irrational fear, and then profited off being able to feed that fear. Glenn Beck is another prime example. Terrify the people and then become the drug they have to take to feed the fear.